Role of VZ Consulting

For a online travel agent, we conducted a research to explore the effects of moving away from cash payments. The goal was to help completely phase out cash and transition to fully digital payments.

Challenges

1. We needed to understand recent customer behavior around cash payments.

2. Identifying differences between countries to decide where to start the digital transition.

3. Ensuring a smooth changeover and decide whether and how to phase out cash.

Solution

I analyzed customer habits and payment trends across multiple European countries. I tested four key hypotheses.

• The analysis helped the company prioritize decisions.

• The research gave the company a clear, data-driven foundation to move toward digital payments while managing cash securely where necessary.