From Cultural Expertise to Commercial Strategy: Exploring VR for Brand Activation

For Studio Immersief, we completed of market and industry analyses about how VR can be used in brand activation.

Challenges

Studio Immersief has a strong track record in the cultural sector and wanted to expand into the commercial market. They were uncertain about market trends, customer expectations, potential collaboration partners, and the impact of external forces. They needed guidance on how to respond to these factors.

Solution

Provided a structured analysis of the commercial opportunities for VR brand activation. This included identifying:

• key market trends

• customer needs and value

• partner needs

• commercial format

• scalability options

• growth possibilities

Why it matters

Studio Immersief now was able to shape their commercial strategy. They used the insights to approach potential partners, design pilot projects for brand activation, and refine their messaging to appeal to clients beyond the cultural sector.